/* ============================================================
   Revenue Matrix — Section 04 "Hogyan működik" (a módszertan)
   A multi-step chapter that reframes Diagnózis & Piackutatás,
   walks the 6-phase process, opens up the 13 research areas
   (interactive) and the live test-purchase methodology, then
   shows how facts become a prioritized strategy.

   Visual system inherited from the page:
     --frost / --frost-ink   accent + ink-on-accent
     --warn / --danger       amber / red status (declared locally)
     --line-soft/-strong     hairlines
     --font-display (Michroma), --font-body (Inter), --rm-font-mono
   All classes are prefixed .mw- to avoid collisions.
   ============================================================ */

.mw {
  --warn:   #E2A648;
  --danger: #E2604A;
  --ok:     var(--frost);
  position: relative;
}

/* ---- shared section shell ---- */
.mw-sec {
  position: relative;
  padding: 132px 0 140px;
  border-top: 1px solid var(--line-soft);
  overflow: hidden;
}
.mw-sec--recessed { background: var(--bg-recessed); }
.mw-sec--canvas   { background: var(--bg-canvas); }
.mw-inner { position: relative; }

@media (max-width: 1080px) {
  .mw-sec { padding: 92px 0 96px; }
}

/* ---- shared header ---- */
.mw-head { max-width: 940px; margin-bottom: 64px; }
.mw-head .eyebrow { display: inline-block; margin-bottom: 22px; }
.mw-title {
  font-size: 50px;
  line-height: 1.08;
  max-width: 20ch;
  margin: 0;
}
.mw-title em { color: var(--frost); font-style: normal; }
.mw-lede {
  margin: 26px 0 0;
  max-width: 64ch;
  font-family: var(--font-body);
  font-size: 18px;
  line-height: 1.62;
  color: var(--rm-ink-200);
  text-wrap: pretty;
}
.mw-lede strong { color: var(--rm-heading); font-weight: 600; }
@media (max-width: 720px) {
  .mw-title { font-size: 34px; }
  .mw-lede { font-size: 16px; }
}

/* mono kicker used inside blocks */
.mw-kicker {
  font-family: var(--rm-font-mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--rm-ink-400);
}

/* ============================================================
   04.0  OPENER — reframing Diagnózis & Piackutatás
   ============================================================ */
.mw-open__glow {
  content: ""; position: absolute; top: -160px; left: 50%;
  width: 1100px; height: 620px; transform: translateX(-50%);
  background: radial-gradient(ellipse at center, rgba(130,191,220,0.10), transparent 66%);
  pointer-events: none;
}
.mw-redef {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin-top: 8px;
}
.mw-redef__card {
  position: relative;
  border: 1px solid var(--line-soft);
  border-radius: 16px;
  background: linear-gradient(180deg, rgba(20,24,33,0.55), rgba(7,10,15,0.32));
  padding: 34px 32px 32px;
  overflow: hidden;
}
.mw-redef__card::before {
  content: ""; position: absolute; top: -1px; left: 32px; width: 40px; height: 2px;
  background: var(--frost); border-radius: 2px;
}
.mw-redef__word {
  display: flex; flex-direction: column; align-items: flex-start; gap: 6px;
  font-family: var(--rm-font-mono);
  font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--rm-ink-400);
  margin-bottom: 18px;
}
.mw-redef__term {
  font-family: var(--font-display);
  font-size: 23px; letter-spacing: -0.01em; text-transform: none;
  color: var(--rm-heading);
}
.mw-redef__strike {
  font-family: var(--font-body);
  font-size: 15px; color: var(--rm-ink-400);
  letter-spacing: 0; text-transform: none;
  /* strike drawn as a centered gradient line instead of text-decoration:
     line-through (whose position is dictated by font metrics and sits high).
     Painted per line fragment, so it stays centered even if the text wraps. */
  text-decoration: none;
  background-image: linear-gradient(rgba(226,96,74,0.75), rgba(226,96,74,0.75));
  background-repeat: no-repeat;
  background-size: 100% 1.5px;
  background-position: 0 calc(50% + 1px);
}
.mw-redef__text {
  margin: 0; font-family: var(--font-body);
  font-size: 16px; line-height: 1.64; color: var(--rm-ink-200);
  text-wrap: pretty;
}
.mw-redef__text b { color: var(--rm-heading); font-weight: 600; }
@media (max-width: 860px) { .mw-redef { grid-template-columns: 1fr; } }

/* ============================================================
   04.1  THE 6-PHASE PROCESS SPINE
   ============================================================ */
.mw-spine {
  position: relative;
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 0;
  border-top: 1px solid var(--line-strong);
  border-left: 1px solid var(--line-soft);
}
.mw-phase {
  position: relative;
  padding: 26px 22px 28px;
  border-right: 1px solid var(--line-soft);
  border-bottom: 1px solid var(--line-soft);
  display: flex; flex-direction: column; gap: 14px;
  min-height: 268px;
  transition: background-color 180ms ease;
}
.mw-phase::before {
  content: ""; position: absolute; top: -1px; left: 0; width: 0; height: 2px;
  background: var(--frost);
  transition: width 320ms var(--rm-ease-out, ease);
}
.mw-phase:hover { background: rgba(130,191,220,0.035); }
.mw-phase:hover::before { width: 100%; }
.mw-phase__top { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.mw-phase__num {
  font-family: var(--rm-font-mono);
  font-size: 11px; font-weight: 600; letter-spacing: 0.14em;
  color: var(--frost);
}
.mw-phase__who {
  font-family: var(--rm-font-mono);
  font-size: 9px; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--rm-ink-500);
  text-align: right; max-width: 11ch; line-height: 1.4;
}
.mw-phase__name {
  margin: 0;
  font-family: var(--font-body);
  font-size: 16.5px; font-weight: 600; line-height: 1.26;
  letter-spacing: -0.01em; color: var(--rm-heading);
}
.mw-phase__desc {
  margin: 0; font-family: var(--font-body);
  font-size: 13px; line-height: 1.56; color: var(--rm-ink-300);
  text-wrap: pretty;
}
.mw-phase__tag {
  margin-top: auto;
  font-family: var(--rm-font-mono);
  font-size: 9.5px; letter-spacing: 0.06em; text-transform: uppercase; line-height: 1.5;
  color: var(--rm-ink-400);
  padding-top: 12px;
  border-top: 1px dashed var(--line-soft);
}
.mw-phase__icon {
  display: inline-flex; align-items: center; justify-content: center;
  width: 30px; height: 30px; border-radius: 8px;
  background: rgba(130,191,220,0.1);
  border: 1px solid rgba(130,191,220,0.3);
  color: var(--frost);
  line-height: 0; flex: none;
  transition: background-color 180ms ease, border-color 180ms ease;
}
.mw-ico { width: 15px; height: 15px; display: block; }
.mw-phase:hover .mw-phase__icon {
  background: rgba(130,191,220,0.16);
  border-color: rgba(130,191,220,0.45);
}
.mw-phase--pivot { background: rgba(130,191,220,0.05); }
.mw-phase--pivot .mw-phase__name { color: var(--frost); }
.mw-phase--pivot .mw-phase__icon { color: var(--frost); }

.mw-spine__rail {
  margin-top: 28px;
  display: flex; align-items: center; gap: 14px;
  font-family: var(--rm-font-mono);
  font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--rm-ink-400);
}
.mw-spine__rail .mw-arrow { color: var(--frost); }
.mw-spine__rail b { color: var(--rm-heading); font-weight: 600; }

@media (max-width: 1080px) {
  .mw-spine { grid-template-columns: 1fr 1fr; }
  .mw-phase { min-height: 0; }
}
@media (max-width: 560px) {
  .mw-spine { grid-template-columns: 1fr; }
}

/* ============================================================
   04.2  PHASE 3 — TWO TRACKS INTRO
   ============================================================ */
.mw-tracks {
  display: grid; grid-template-columns: 1fr 1fr; gap: 24px;
  margin-top: 8px;
}
.mw-track {
  display: flex; flex-direction: column; gap: 16px;
  border: 1px solid var(--line-soft);
  border-radius: 16px;
  padding: 30px 30px 28px;
  background: linear-gradient(180deg, rgba(20,24,33,0.5), rgba(7,10,15,0.3));
}
.mw-track__label {
  display: flex; align-items: center; gap: 10px;
  font-family: var(--rm-font-mono);
  font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--frost);
}
.mw-track__label::before {
  content: ""; width: 8px; height: 8px; flex: none;
  background: var(--frost); transform: rotate(45deg);
  box-shadow: 0 0 10px -1px rgba(130,191,220,0.8);
}
.mw-track__name {
  margin: 0; font-family: var(--font-display);
  font-size: 22px; font-weight: 200; letter-spacing: -0.01em; color: var(--rm-heading);
}
.mw-track__text {
  margin: 0; font-family: var(--font-body);
  font-size: 15px; line-height: 1.62; color: var(--rm-ink-300);
  text-wrap: pretty;
}
.mw-track__meta {
  margin-top: auto; padding-top: 16px;
  border-top: 1px solid var(--line-soft);
  font-family: var(--rm-font-mono);
  font-size: 10px; letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--rm-ink-400);
}
.mw-track__meta b { color: var(--frost); }
@media (max-width: 860px) { .mw-tracks { grid-template-columns: 1fr; } }

/* ============================================================
   04.3  INTERACTIVE 13-AREA EXPLORER
   ============================================================ */
.mw-areas__split {
  display: grid;
  grid-template-columns: minmax(280px, 340px) 1fr;
  border-top: 1px solid var(--line-strong);
  border-bottom: 1px solid var(--line-strong);
  align-items: start;
}
.mw-areas__grid {
  display: flex; flex-direction: column;
  border-left: 1px solid var(--line-soft);
  border-right: 1px solid var(--line-strong);
}
.mw-acard {
  position: relative;
  text-align: left;
  appearance: none; background: transparent;
  box-sizing: border-box;
  border: 0;
  border-left: 3px solid transparent;
  border-bottom: 1px solid var(--line-soft);
  padding: 15px 18px 15px 17px;
  display: grid; grid-template-columns: 28px 1fr; gap: 12px;
  align-items: center;
  cursor: pointer;
  transition: background-color 160ms ease, border-color 160ms ease;
  font: inherit; color: inherit;
}
.mw-acard:last-child { border-bottom: 0; }
.mw-acard:hover { background: rgba(130,191,220,0.04); }
.mw-acard.is-active { background: rgba(130,191,220,0.08); border-left-color: var(--frost); }
.mw-acard__num {
  font-family: var(--rm-font-mono);
  font-size: 11px; font-weight: 600; letter-spacing: 0.1em;
  color: var(--rm-ink-400);
}
.mw-acard.is-active .mw-acard__num { color: var(--frost); }
.mw-acard__name {
  display: block;
  margin: 0; font-family: var(--font-body);
  font-size: 13.5px; font-weight: 600; line-height: 1.3;
  letter-spacing: -0.005em; color: var(--rm-ink-300);
}
.mw-acard.is-active .mw-acard__name { color: var(--rm-heading); }
.mw-acard__fn { display: none; }

/* detail readout — right panel of the master-detail split */
.mw-areas__detail {
  position: sticky;
  top: 88px;
  align-self: start;
  min-width: 0;
}
.mw-ad {
  margin-top: 0;
  border: 0;
  background:
    radial-gradient(120% 140% at 50% -10%, rgba(130,191,220,0.06), transparent 60%),
    linear-gradient(180deg, rgba(20,24,33,0.55), rgba(7,10,15,0.35));
  padding: 36px 40px 38px;
  animation: mwFade .34s var(--rm-ease-out, ease) both;
}
@keyframes mwFade { from { opacity: 0; transform: translateY(6px); } to { opacity: 1; transform: none; } }
.mw-ad__top {
  display: flex; align-items: baseline; gap: 16px; flex-wrap: wrap;
  padding-bottom: 18px; border-bottom: 1px solid var(--line-soft);
}
.mw-ad__num {
  font-family: var(--rm-font-mono); font-size: 12px; font-weight: 600;
  letter-spacing: 0.14em; color: var(--frost);
}
.mw-ad__sep { flex: 1; height: 1px; background: var(--line-soft); min-width: 24px; }
.mw-ad__title {
  margin: 14px 0 0; font-family: var(--font-display);
  font-size: 26px; font-weight: 200; letter-spacing: -0.01em; color: var(--rm-heading);
}
.mw-ad__lead {
  margin: 12px 0 0; font-family: var(--font-body);
  font-size: 16px; line-height: 1.6; color: var(--rm-ink-200);
  max-width: 70ch; text-wrap: pretty;
}
.mw-ad__grid {
  margin-top: 26px;
  display: grid; grid-template-columns: 1.25fr 1fr; gap: 28px;
}
.mw-ad__block h4 {
  margin: 0 0 10px; font-family: var(--rm-font-mono);
  font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--rm-ink-400);
}
.mw-ad__example {
  margin: 0; font-family: var(--font-body);
  font-size: 14.5px; line-height: 1.64; color: var(--rm-ink-200);
  text-wrap: pretty;
}
.mw-ad__io { display: flex; flex-direction: column; gap: 14px; }
.mw-ad__io-row {
  display: grid; grid-template-columns: 70px 1fr; gap: 12px; align-items: start;
  font-family: var(--font-body); font-size: 13.5px; line-height: 1.5;
  color: var(--rm-ink-300);
}
.mw-ad__io-row .mw-pin {
  justify-self: end;
  display: inline-block; text-align: center;
  font-family: var(--rm-font-mono); font-size: 9px; letter-spacing: 0.08em;
  text-indent: 0.08em; /* compensate trailing letter-spacing → true optical horizontal centering */
  line-height: 1;
  /* trim the font's leading to cap-height/baseline so the box hugs the glyphs →
     symmetric padding then centers them exactly, regardless of which mono font loads.
     (Must NOT be a flex container — trim doesn't apply to anonymous flex items.) */
  text-box-trim: trim-both; text-box-edge: cap alphabetic;
  text-box: trim-both cap alphabetic;
  text-transform: uppercase; color: var(--frost);
  padding: 6px 9px; border: 1px solid rgba(130,191,220,0.3); border-radius: 4px;
  white-space: nowrap;
}
.mw-ad__io-row b { color: var(--rm-heading); font-weight: 600; }
.mw-ad__hint {
  display: flex; align-items: center; justify-content: center; gap: 14px;
  padding: 40px 24px; min-height: 120px; text-align: center;
  font-family: var(--rm-font-mono);
  font-size: 12px; letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--rm-ink-400);
}
.mw-ad__hint .mw-dot {
  width: 8px; height: 8px; background: var(--frost); transform: rotate(45deg);
  box-shadow: 0 0 12px -1px rgba(130,191,220,0.8);
}
@media (max-width: 1080px) {
  .mw-ad__grid { grid-template-columns: 1fr; gap: 22px; }
  .mw-ad { padding: 30px 26px 30px; }
}
@media (max-width: 860px) {
  .mw-areas__split { grid-template-columns: 1fr; }
  .mw-areas__grid { border-right: 0; border-bottom: 1px solid var(--line-strong); }
  .mw-areas__detail { position: static; }
}

/* ---- evidence chips (shared) ---- */
.mw-evidence {
  display: flex; flex-wrap: wrap; gap: 8px; margin-top: 26px;
  padding-top: 22px; border-top: 1px solid var(--line-soft);
}
.mw-chip {
  display: inline-flex; align-items: center; gap: 7px;
  font-family: var(--rm-font-mono); font-size: 9.5px; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--rm-ink-200);
  padding: 6px 11px; border-radius: 999px;
  border: 1px solid var(--line-soft);
  background: rgba(246,244,240,0.02);
}
.mw-chip i { width: 7px; height: 7px; border-radius: 999px; flex: none; }
.mw-chip--ok i     { background: var(--ok);     box-shadow: 0 0 8px -1px rgba(130,191,220,0.8); }
.mw-chip--part i   { background: var(--warn);   box-shadow: 0 0 8px -1px rgba(226,166,72,0.8); }
.mw-chip--assume i { background: transparent; border: 1.4px solid var(--danger); width: 8px; height: 8px; }
.mw-chip--gap i    { background: var(--rm-ink-500); }

/* ============================================================
   04.4  THE LIVE TEST-PURCHASE METHODOLOGY
   ============================================================ */
.mw-test__purpose {
  display: grid; grid-template-columns: 1fr 1fr; gap: 24px;
  margin-bottom: 56px;
}
.mw-test__statement {
  margin: 0; font-family: var(--font-body);
  font-size: 18px; line-height: 1.55; color: var(--rm-ink-100);
  text-wrap: pretty;
}
.mw-test__statement b { color: var(--frost); font-weight: 600; }
.mw-test__note {
  font-family: var(--font-body); font-size: 14px; line-height: 1.62;
  color: var(--rm-ink-300);
  border-left: 2px solid var(--line-strong); padding-left: 20px;
}
.mw-test__note p { margin: 0 0 12px; }
.mw-test__note p:last-child { margin-bottom: 0; }
@media (max-width: 860px) { .mw-test__purpose { grid-template-columns: 1fr; gap: 20px; } }

/* vertical staged journey */
.mw-journey { position: relative; display: flex; flex-direction: column; }
.mw-journey::before {
  content: ""; position: absolute; left: 23px; top: 18px; bottom: 60px;
  width: 1px; background: linear-gradient(180deg, var(--frost), rgba(130,191,220,0.12));
}
.mw-stage {
  position: relative;
  display: grid; grid-template-columns: 48px 1fr; gap: 26px;
  padding: 0 0 36px;
}
.mw-stage:last-child { padding-bottom: 0; }
.mw-stage__marker {
  position: relative; z-index: 1;
  width: 48px; height: 48px; border-radius: 999px;
  display: flex; align-items: center; justify-content: center;
  background: var(--bg-recessed);
  border: 1px solid var(--line-strong);
  font-family: var(--rm-font-mono); font-size: 13px; font-weight: 600;
  color: var(--frost);
}
.mw-stage--cap .mw-stage__marker {
  background: var(--frost); color: var(--frost-ink); border-color: transparent;
  box-shadow: 0 0 22px -6px rgba(130,191,220,0.9);
}
.mw-stage__body {
  border: 1px solid var(--line-soft); border-radius: 14px;
  background: linear-gradient(180deg, rgba(20,24,33,0.5), rgba(7,10,15,0.28));
  padding: 24px 28px 26px;
  transition: border-color 180ms ease, transform 180ms ease;
}
.mw-stage:hover .mw-stage__body { border-color: rgba(130,191,220,0.28); transform: translateX(2px); }
.mw-stage__head {
  display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap;
  margin-bottom: 6px;
}
.mw-stage__name {
  margin: 0; font-family: var(--font-body);
  font-size: 18px; font-weight: 600; letter-spacing: -0.01em;
  color: var(--rm-heading);
}
.mw-stage__phase {
  font-family: var(--rm-font-mono); font-size: 9px; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--rm-ink-500);
}
.mw-stage__text {
  margin: 0 0 16px; font-family: var(--font-body);
  font-size: 14.5px; line-height: 1.62; color: var(--rm-ink-300);
  text-wrap: pretty;
}
.mw-stage__obs {
  display: flex; flex-direction: column; gap: 9px;
  padding-top: 16px; border-top: 1px solid var(--line-soft);
}
.mw-stage__obs-h {
  font-family: var(--rm-font-mono); font-size: 9.5px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--rm-ink-400);
}
.mw-stage__obs ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 7px; }
.mw-stage__obs li {
  display: grid; grid-template-columns: auto 1fr; gap: 11px; align-items: start;
  font-family: var(--font-body); font-size: 13.5px; line-height: 1.5;
  color: var(--rm-ink-200);
}
.mw-stage__obs li::before {
  content: ""; width: 5px; height: 5px; margin-top: 7px;
  background: var(--frost); transform: rotate(45deg); flex: none;
}
@media (max-width: 720px) {
  .mw-stage { grid-template-columns: 38px 1fr; gap: 16px; }
  .mw-stage__marker { width: 38px; height: 38px; font-size: 11px; }
  .mw-journey::before { left: 18px; }
  .mw-stage__body { padding: 20px 20px 22px; }
}

.mw-ethics {
  margin-top: 48px;
  display: grid; grid-template-columns: auto 1fr; gap: 22px; align-items: start;
  border: 1px solid var(--line-soft); border-radius: 14px;
  background: rgba(246,244,240,0.018);
  padding: 26px 30px;
}
.mw-ethics__tag {
  font-family: var(--rm-font-mono); font-size: 10px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--frost);
  white-space: nowrap; padding-top: 2px;
}
.mw-ethics__text {
  margin: 0; font-family: var(--font-body);
  font-size: 14px; line-height: 1.64; color: var(--rm-ink-300); text-wrap: pretty;
}
.mw-ethics__text b { color: var(--rm-heading); font-weight: 600; }
@media (max-width: 720px) { .mw-ethics { grid-template-columns: 1fr; gap: 12px; } }

/* ============================================================
   04.5  FACTS → STRATEGY (taxonomy)
   ============================================================ */
.mw-imc {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px;
}
.mw-imc__cell {
  position: relative; overflow: hidden;
  border: 1px solid var(--line-soft); border-radius: 12px;
  padding: 20px 20px 22px;
  display: flex; flex-direction: column; gap: 9px;
  background: linear-gradient(180deg, rgba(20,24,33,0.5), rgba(10,13,18,0.28));
  transition: transform 220ms var(--rm-ease-out, ease),
              border-color 220ms ease, box-shadow 220ms ease, background 220ms ease;
}
/* faint top sheen for a raised feel */
.mw-imc__cell::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0; height: 1px;
  background: linear-gradient(90deg, transparent, rgba(246,244,240,0.09), transparent);
}
/* large ghosted index watermark (periodic-table character) */
.mw-imc__cell[data-n]::after {
  content: attr(data-n);
  position: absolute; right: 8px; bottom: -14px;
  font-family: var(--font-body); font-weight: 700;
  font-size: 70px; line-height: 1; letter-spacing: -0.04em;
  color: rgba(130,191,220,0.05); pointer-events: none;
  transition: color 220ms ease;
}
.mw-imc__cell > * { position: relative; z-index: 1; }
.mw-imc__cell:hover {
  transform: translateY(-3px);
  border-color: rgba(130,191,220,0.4);
  background: linear-gradient(180deg, rgba(25,31,42,0.62), rgba(12,16,22,0.36));
  box-shadow: 0 14px 32px -16px rgba(0,0,0,0.75), 0 0 0 1px rgba(130,191,220,0.08);
}
.mw-imc__cell:hover[data-n]::after { color: rgba(130,191,220,0.1); }
.mw-imc__num {
  font-family: var(--rm-font-mono); font-size: 11px; font-weight: 600;
  letter-spacing: 0.12em; color: var(--frost);
}
.mw-imc__name {
  margin: 0; font-family: var(--font-body); font-size: 15px; font-weight: 600;
  letter-spacing: -0.005em; color: var(--rm-heading); line-height: 1.28;
}
.mw-imc__desc {
  margin: 0; font-family: var(--font-body); font-size: 12.5px; line-height: 1.5;
  color: var(--rm-ink-400);
}
@media (max-width: 980px) { .mw-imc { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .mw-imc { grid-template-columns: 1fr; } }

/* lead "360+" anchor cell of the inventory matrix */
.mw-imc__cell--lead {
  justify-content: center; gap: 6px;
  border-color: rgba(130,191,220,0.28);
  background:
    radial-gradient(130% 150% at 0% 0%, rgba(130,191,220,0.16), transparent 62%),
    linear-gradient(180deg, rgba(20,24,33,0.5), rgba(10,13,18,0.28));
}
.mw-imc__cell--lead:hover {
  border-color: rgba(130,191,220,0.45);
  background:
    radial-gradient(130% 150% at 0% 0%, rgba(130,191,220,0.22), transparent 62%),
    linear-gradient(180deg, rgba(25,31,42,0.62), rgba(12,16,22,0.36));
}
.mw-imc__big {
  font-family: var(--font-body); font-weight: 600;
  font-size: 46px; line-height: 0.95; letter-spacing: -0.03em;
  color: var(--frost);
}
.mw-imc__biglbl {
  font-family: var(--rm-font-mono); font-size: 10px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--rm-ink-400); line-height: 1.55;
}

/* filter → cross → strategy — FUNNEL (narrowing connected bars convey reduction) */
.mw-funnel {
  margin-top: 20px;
  display: grid; grid-template-columns: minmax(0, 340px) 1fr; gap: 48px;
  align-items: center;
}
.mw-funnel__bars {
  display: flex; flex-direction: column; align-items: center; gap: 22px;
}
.mw-funnel__bar {
  position: relative;
  width: var(--w); min-width: 150px;
  height: 64px; justify-content: center; align-items: center; text-align: center;
  border: 1px solid rgba(130,191,220,0.28);
  border-radius: 12px; padding: 0 18px;
  display: flex; flex-direction: column; gap: 3px;
  background: linear-gradient(135deg, rgba(130,191,220,0.16), rgba(130,191,220,0.06));
  transition: width 420ms var(--rm-ease-out, ease);
}
/* connector spine: links the centered bars into one funnel */
.mw-funnel__bar:not(:last-child)::after {
  content: ""; position: absolute; left: 50%; bottom: -22px;
  transform: translateX(-50%);
  width: 1px; height: 22px;
  background: linear-gradient(rgba(130,191,220,0.55), rgba(130,191,220,0.12));
}
.mw-funnel__bar--mid {
  background: linear-gradient(135deg, rgba(130,191,220,0.26), rgba(130,191,220,0.11));
  border-color: rgba(130,191,220,0.42);
}
.mw-funnel__bar--final {
  background: linear-gradient(135deg, rgba(130,191,220,0.44), rgba(130,191,220,0.2));
  border-color: rgba(130,191,220,0.62);
  box-shadow: 0 0 26px -8px rgba(130,191,220,0.55);
}
.mw-funnel__cap {
  font-family: var(--font-body); font-size: 16px; font-weight: 600;
  letter-spacing: -0.01em; color: var(--rm-heading); white-space: nowrap;
}
.mw-funnel__sub {
  font-family: var(--rm-font-mono); font-size: 9px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--frost); opacity: 0.85;
}
.mw-funnel__steps { display: flex; flex-direction: column; gap: 26px; }
.mw-funnel__step { display: flex; flex-direction: column; gap: 7px; }
.mw-flow__n {
  font-family: var(--rm-font-mono); font-size: 10px; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--rm-ink-400);
}
.mw-flow__t {
  margin: 0; font-family: var(--font-body); font-size: 17px; font-weight: 600;
  letter-spacing: -0.01em; color: var(--rm-heading); line-height: 1.26;
}
.mw-flow__d {
  margin: 0; font-family: var(--font-body); font-size: 13px; line-height: 1.56;
  color: var(--rm-ink-300); text-wrap: pretty;
}
@media (max-width: 820px) {
  .mw-funnel { grid-template-columns: 1fr; gap: 26px; }
}

/* execution scheduling — TIMELINE (bars on a 0–12 month axis) */
.mw-timeline { margin-top: 24px; }
.mw-timeline__axis {
  position: relative; height: 20px; margin: 0 0 14px 174px;
  border-bottom: 1px solid var(--line-soft);
}
.mw-timeline__tick {
  position: absolute; left: var(--at); bottom: 5px; transform: translateX(-50%);
  font-family: var(--rm-font-mono); font-size: 10px; letter-spacing: 0.06em;
  color: var(--rm-ink-500); white-space: nowrap;
}
.mw-timeline__tick::after {
  content: ""; position: absolute; left: 50%; bottom: -6px;
  width: 1px; height: 5px; background: var(--line-strong);
}
.mw-timeline__rows { display: flex; flex-direction: column; gap: 18px; }
.mw-timeline__row {
  display: grid; grid-template-columns: 150px 1fr; column-gap: 24px; row-gap: 8px;
  align-items: center;
}
.mw-timeline__head {
  grid-column: 1; grid-row: 1 / span 2;
  display: flex; flex-direction: column; gap: 3px; align-self: center;
}
.mw-timeline__when {
  font-family: var(--font-body); font-size: 15px; font-weight: 600;
  color: var(--rm-heading); letter-spacing: -0.01em;
}
.mw-timeline__range {
  font-family: var(--rm-font-mono); font-size: 10px; letter-spacing: 0.1em;
  text-transform: uppercase; color: var(--frost);
}
.mw-timeline__track {
  grid-column: 2; grid-row: 1; position: relative; height: 30px;
  border-radius: 7px;
  background: repeating-linear-gradient(90deg, rgba(246,244,240,0.03) 0 1px, transparent 1px 25%);
}
.mw-timeline__bar {
  position: absolute; top: 0; height: 100%;
  margin-left: var(--start); width: var(--len); min-width: 30px;
  border-radius: 7px;
  background: linear-gradient(90deg, rgba(130,191,220,0.55), rgba(130,191,220,0.32));
  box-shadow: 0 0 18px -6px rgba(130,191,220,0.7);
}
.mw-timeline__bar--mid {
  background: linear-gradient(90deg, rgba(130,191,220,0.4), rgba(130,191,220,0.22));
  box-shadow: none;
}
.mw-timeline__bar--long {
  background: linear-gradient(90deg, rgba(130,191,220,0.28), rgba(130,191,220,0.14));
  box-shadow: none;
}
.mw-timeline__what {
  grid-column: 2; grid-row: 2; margin: 0;
  font-family: var(--font-body); font-size: 13.5px; line-height: 1.55;
  color: var(--rm-ink-300); text-wrap: pretty;
}
.mw-timeline__what b { color: var(--rm-heading); font-weight: 600; }
@media (max-width: 720px) {
  .mw-timeline__axis { display: none; }
  .mw-timeline__row { grid-template-columns: 1fr; }
  .mw-timeline__head { grid-column: 1; grid-row: auto; flex-direction: row; gap: 10px; align-items: baseline; }
  .mw-timeline__track { grid-column: 1; grid-row: auto; }
  .mw-timeline__what { grid-column: 1; grid-row: auto; }
}

/* closing stat band */
.mw-stat {
  margin-top: 56px;
  display: grid; grid-template-columns: auto 1fr; gap: 32px; align-items: center;
  padding-top: 34px; border-top: 1px solid var(--line-soft);
}
.mw-stat__fig {
  font-family: var(--font-body); font-weight: 600;
  font-size: 64px; letter-spacing: -0.03em; line-height: 1;
  color: var(--frost);
}
.mw-stat__cap {
  margin: 0; font-family: var(--font-body); font-size: 16px; line-height: 1.56;
  color: var(--rm-ink-300); max-width: 64ch; text-wrap: pretty;
}
.mw-stat__cap b { color: var(--rm-heading); font-weight: 600; }
@media (max-width: 720px) {
  .mw-stat { grid-template-columns: 1fr; gap: 14px; }
  .mw-stat__fig { font-size: 48px; }
}

.mw-imc__note {
  margin: 18px 0 0; font-family: var(--font-body);
  font-size: 13.5px; line-height: 1.6; color: var(--rm-ink-400);
  max-width: 72ch; text-wrap: pretty;
}
.mw-imc__note b { color: var(--rm-ink-200); font-weight: 600; }

/* explanatory heading above a block group (flow, timeframe) */
.mw-grouphead { margin-top: 56px; }
.mw-grouphead__sub {
  margin: 10px 0 0; font-family: var(--font-body);
  font-size: 14px; line-height: 1.55; color: var(--rm-ink-300);
  max-width: 72ch; text-wrap: pretty;
}
.mw-grouphead__sub b { color: var(--rm-heading); font-weight: 600; }
.mw-grouphead + .mw-funnel,
.mw-grouphead + .mw-timeline { margin-top: 20px; }

/* ============================================================
   04.6  THE DELIVERABLE (phase 6)
   ============================================================ */
.mw-deliver {
  margin-top: 8px;
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px;
}
.mw-deliver__card {
  position: relative; overflow: hidden;
  border: 1px solid rgba(130,191,220,0.3); border-radius: 14px;
  background: linear-gradient(180deg, rgba(20,24,33,0.5), rgba(7,10,15,0.3));
  padding: 26px 26px 22px;
  display: flex; flex-direction: column; gap: 12px;
  transition: border-color 220ms ease, transform 220ms var(--rm-ease-out, ease), box-shadow 220ms ease, background 220ms ease;
}
/* faint top sheen for a raised feel */
.mw-deliver__card::before {
  content: ""; position: absolute; top: 0; left: 0; right: 0; height: 1px;
  background: linear-gradient(90deg, transparent, rgba(246,244,240,0.1), transparent);
}
/* large ghosted index watermark */
.mw-deliver__card[data-n]::after {
  content: attr(data-n);
  position: absolute; right: 14px; bottom: -20px;
  font-family: var(--font-body); font-weight: 700;
  font-size: 104px; line-height: 1; letter-spacing: -0.05em;
  color: rgba(130,191,220,0.05); pointer-events: none;
  transition: color 220ms ease;
}
.mw-deliver__card > * { position: relative; z-index: 1; }
.mw-deliver__card:hover {
  border-color: rgba(130,191,220,0.5); transform: translateY(-4px);
  background: linear-gradient(180deg, rgba(25,31,42,0.62), rgba(10,13,18,0.36));
  box-shadow: 0 18px 38px -18px rgba(0,0,0,0.78), 0 0 0 1px rgba(130,191,220,0.08);
}
.mw-deliver__card:hover[data-n]::after { color: rgba(130,191,220,0.1); }
.mw-deliver__card--final {
  border-color: rgba(130,191,220,0.45);
  background:
    radial-gradient(120% 140% at 50% -10%, rgba(130,191,220,0.12), transparent 60%),
    linear-gradient(180deg, rgba(20,24,33,0.6), rgba(7,10,15,0.35));
}
.mw-deliver__card--final:hover {
  background:
    radial-gradient(120% 140% at 50% -10%, rgba(130,191,220,0.18), transparent 60%),
    linear-gradient(180deg, rgba(25,31,42,0.66), rgba(10,13,18,0.4));
}
.mw-deliver__n {
  font-family: var(--rm-font-mono); font-size: 11px; font-weight: 600;
  letter-spacing: 0.14em; color: var(--frost);
}
.mw-deliver__t {
  margin: 0; font-family: var(--font-body); font-size: 18px; font-weight: 600;
  letter-spacing: -0.01em; color: var(--rm-heading); line-height: 1.24;
}
.mw-deliver__d {
  margin: 0; font-family: var(--font-body); font-size: 13.5px; line-height: 1.58;
  color: var(--rm-ink-300); text-wrap: pretty;
}
.mw-deliver__meta {
  margin-top: auto; padding-top: 14px; border-top: 1px solid var(--line-soft);
  font-family: var(--rm-font-mono); font-size: 9.5px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--rm-ink-400);
}
.mw-deliver__close {
  margin: 36px 0 0; font-family: var(--font-body);
  font-size: 16px; line-height: 1.6; color: var(--rm-ink-200);
  max-width: 74ch; text-wrap: pretty;
}
.mw-deliver__close b { color: var(--frost); font-weight: 600; }
@media (max-width: 860px) { .mw-deliver { grid-template-columns: 1fr; } }

@media (prefers-reduced-motion: reduce) {
  .mw-ad { animation: none; }
  .mw-phase::before { transition: none; }
}